Social Media Optimization

Social Media Optimization

Skytechnolab & Technology helps you to establish your business objectives, identify your target audience and integrate your social media with all other aspects of your online presence.

Our Social Media Services give you the possibility to connect and share information leading to an increase of the brands, products or service’s awareness. The results of Social Media Advertising are reflected in the number of re-tweets, shares, comments, likes and views. Social Media Marketing encourages user-generated content from within the most popular social media platforms such as Facebook, Google+, Twitter, Pinterest and LinkedIn.

List of websites cover under social media optimization:

  • Facebook
  • Googel+
  • Twitter
  • Instagram
  • Pinterest
  • Linkedin
  • Youtube

Social Media Optimization gives you the possibility to connect and share information leading to a network and increase your brands, products and services awareness across the world. The results of Social Media Advertising are reflected in the number of re-tweets, shares, comments, likes, and views. It encourages users from the most popular social media platforms.

Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspects of your online presence.

Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Important Factors

Create Compelling Content

Use proven headline formulas with (lists, how to, popular & timely names and news), uniqueness, controversial, resource aggregation. The less often you write more compelling topics you need to cover. Do this on your blog, every tweet on Twitter, and every status update on Facebook.

Taget Relevant Connection

Your network, your friends’ trusted networks. Be friends with competitors and industry people, “linkerati” or “likearatti” on Facebook. Every person who likes your status update or comments is gold to you. Why? Social proof. You’re showing other people that other people like you and your content, this in turn creates more buzz. Success leads to more success.

Syndicate Intelligently

It’s not always how large, but where. Instead of syndicating to 100s of social media sites, only a few matter and the audiences you’ve built on those networks. If you do spend loads of time syndicating to dozens of sites, make sure you use tools optimize your efficiency. In regards to SEO, focus on getting dofollow links from sites you can get control and quickly update. Only put your most powerful posts and call favors for links to those posts. Ask for juicy keyword anchor text using your targeted keywords linking to your blog and individual posts.

Nver Stop Growing Your Audience

Cold finding is OK. If you want to know more about someone add he/her and start a conversation. Comment on something specific in his/her profile to get on their radar fast. Follow up again later.

Funnel Back To Your Hub

Calls to action back to the site, teasers, giveaways, opt-in free whitepaper reports. You can’t convert if you do not filter your audience back to your website.

Update Content Consistency

Audiences prefer consistent short updates over long time elapses. Set a 30 minute window and make as many connections and follow ups managing current relationships by engaging others on their network and updating yours.

Show Social Proof

Success breeds success. Whose friends with whom? Do you have common friends? How many comments have you attracted?

Influence The Influencer

Who are the most influential people in your network? How can you get on his/her radar? Use the Law of Reciprocity, promote others’ stuff, network offline provide value, etc.

Engage Your Audiene

Buzz on your page. Make the “News Feed” not just the “Live Feed” on Facebook. Shama covers social media engagement throughout this blog.

Benefits Of Social Media Optimization

Create Compelling Content

Social Media Optimization is very effective methodologies that can help a website build organic traffic using social networks. With the rise of Web2.0. Hundreds, if not thousands of social media channels surfaced and things like social bookmarking, collaborative web portals and content sharing became popular.

There are the benefits of social media optimization:

  • SMO can attract clients to your website.
  • SMO helps you achieve better return on investment (ROI).
  • SMO is like putting a face to your name – it influences readers to think that one of them have tried your product/service and is very happy about the results – this creates a very positive impression of your business online.
  • SMO creates a buzz on the Internet about your products/services, which helps your company gain attention.